Branding Strategy Of Umkm Products In Gresik Regency In The Creative Economy Era: The Perspective Of Local Creativity And Technological Innovation. JEBRA [Internet]. 2026 Jun. 24 [cited 2026 Sep. 3];2(1):41-8. Available from: https://jebra.pinuspublishing.id/index.php/jebrajournal/article/view/41