Branding Strategy Of Umkm Products In Gresik Regency In The Creative Economy Era: The Perspective Of Local Creativity And Technological Innovation. JOURNAL OF ECONOMIC, BUSINESS AND TOURISM, [S. l.], v. 2, n. 1, p. 41–48, 2026. DOI: 10.70795/ty34rd86. Disponível em: https://jebra.pinuspublishing.id/index.php/jebrajournal/article/view/41.. Acesso em: 21 oct. 2026.