Strategi Pengembangan Potensi Wisata dalam Meningkatkan Minat Wisatawan pada Pantai Cemare Lombok Barat
Tourism Potential Development Strategy in Increasing Tourist Interest in Cemare Beach, West Lombok
Keywords:
Strategi Pengembangan Wisata, Potensi Pantai Cemara, Minat WisatawanAbstract
Cemare Beach is a beach located in Cemare Hamlet, South Lembar District. This beach has considerable
tourism potential to be developed as a tourist attraction. The purpose of this research is to describe the
potential and analyze the strengths, weaknesses, opportunities and threats contained in Cemare Lembar
beach so that the right tourism attraction potential development strategy can be determined. This research
uses qualitative descriptive analysis techniques. Primary data was obtained through direct observation to the
research location and interviews with relevant informants, while secondary data was obtained by conducting
literature studies using references to several journals that are in accordance with the topic. The data was then
analyzed using the SWOT matrix method. The results revealed that the strategy to develop the tourism
potential of Cemare Beach can be done by (1) Conducting promotions (2) Improving infrastructure and
tourist facilities (3) Collaborating with the Regency and Provincial governments, various stakeholders (4)
Adding water sports tours (5) Showcasing cultural arts and local seafood culinary specialties of Cemare
Beach (6) Disaster mitigation and (7) Maintaining and preserving the environment. The development strategy
that has been prepared is expected to be able to become a reference to develop the potential of Cemare Beach
tourism objects.
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