Factors Influencing Tourists Decisions to Use the Services of Cheria Halal Holiday Travel, Surabaya Branch
DOI:
https://doi.org/10.70795/jebra/v2/n201Keywords:
Religiosity, Halal Branding, consument behaviorAbstract
Indonesia is the number one country with the largest population in the world. Surabaya ranks number one city with the largest Muslim population in East Java. The more the Muslim population, the more the needs of Muslims, one of which is tourism supported by halal travel. One of the halal travel in Surabaya is Cheria Halal Holiday travel which is the first halal travel pioneer in Indonesia which is still felt to have few tourists. The purpose of this study was to determine the partial and simultaneous influence between the independent variables, namely religiosity, halal branding, and price on the independent variable, namely the decision to use Cheria Halal Holiday services. the method used is quantitative method through multiple linear regression analysis. the population of this research is Cheria Halal Holiday travel tourists totalling 145 for the period November 2023. Then, the research sample amounted to 60 tourists according to the calculation of the slovin formula which processed the data using the SPSS statistical tool. This study found that of the three independent variables (religiosity, halal branding, and price) had a significant and positive influence on the decision to use Cheria Halal Holiday travel services in the Surabaya branch with a significance value of 0.005, 0.043, 0.000 respectively.
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Copyright (c) 2026 Zamrotin Aulan Nisak, Mohammad Dliyaul Muflihin, Ade Irma Suryani Lating (Author)
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