Optimizing Fisheries Potential through the PIJAR Website: A Village Information Digitalization Strategy in Sidoarjo Regency

Abstract

This study examines the role of Website PIJAR in supporting digital village information systems, particularly in the fisheries sector of Sidoarjo Regency. As a digital integration platform, PIJAR serves as a communication tool connecting village governments, fisheries businesses, and local communities. The research focuses on three key aspects: (1) the platform's role in digitalizing fisheries information, (2) potential fisheries optimization through web-based technology, and (3) effectiveness in information dissemination, product promotion, and market access expansion. Findings indicate that Website PIJAR significantly enhances information accessibility, with features including e-marketplace connectivity, centralized aquaculture data management, and digital literacy programs. The platform demonstrates effectiveness in accelerating information distribution by 40%, expanding market reach by 30% (based on comparable platforms in Thailand), and reducing distribution costs through direct producer-consumer transactions. However, implementation faces challenges including limited digital infrastructure (affecting 57% of coastal villages), low digital literacy among fishermen (42%), and budget constraints for platform maintenance (35%).